Greed, a New Fragrance by Francesco Vezzoli

About the exhibition

Gagosian Gallery is pleased to present GREED, A New Fragrance by Francesco Vezzoli , the artist's latest work that replicates the strategy and aesthetics of a commercial perfume launch. Just as Marcel Duchamp created Belle Haleine: Eau de Voilette in 1921 using a Rigaud perfume bottle with an altere